Sells all different varieties and sizes of cauldrons, including copper, brass, pewter, silver, self-stirring, collapsible, and solid gold, according to a sign outside the shop. Hogwarts requires its students to have a size 2 pewter cauldron. The Cauldron Shop is very near to the entrance from The Leaky Cauldron.

Moderators: Ayumi Ω Witherington, Yume [You-May] Hughes

An office of the wizarding newspaper, The Daily Prophet, as witnessed by the fact that "Letters to the editor should be sent by owl to The Daily Prophet, Diagon Alley, London." It should be noted that there is an Evening Prophet and Sunday Prophet.

Moderators: Ayumi Ω Witherington, Yume [You-May] Hughes

Eeylops Owl Emporium sells owls and supplies like owl treats. The inside is dark and full of a low, soft hooting, rustling and the flickering of "jewel-bright eyes." Among the types of owls sold are Tawny, Screech, Barn, Brown, and Snowy.

Moderators: Ayumi Ω Witherington, Yume [You-May] Hughes

Florean Fortescue, the founder and shopkeeper, sold ice cream, including sundaes, that could be enjoyed at outdoor tables.

Moderators: Ayumi Ω Witherington, Yume [You-May] Hughes

Flourish & Blotts sells a great variety of books, including textbooks for Hogwarts courses and other books of general magical interest. In the back there is a corner devoted solely to Divination, which includes a small table stacked with titles like Predicting the Unpredictable: Insulate Yourself against Shocks and Broken Balls: When Fortunes Turn Foul. Another small display contains the book Death Omens: What to Do When You Know the Worst is Coming.

Moderators: Ayumi Ω Witherington, Yume [You-May] Hughes

Gringotts is the only known bank of the wizarding world and it is operated primarily by goblins. Wizards and witches keep their money and other valuables in vaults that are protected by very complex and strong security measures. Gringotts also offers Muggle-Wizarding currency exchange.

Moderators: Ayumi Ω Witherington, Yume [You-May] Hughes

The Leaky Cauldron is a pub and inn for wizards, offering food, drinks and rooms to rent. It was founded by Daisy Dodderidge (1467–1555) in 1500 "to serve as a gateway between the non-wizarding world and Diagon Alley." The current barman and innkeeper is Tom.

Moderators: Ayumi Ω Witherington, Yume [You-May] Hughes

Madam Malkin's is a clothing shop next to Flourish & Blotts. It sells wizarding robes, including the standard Hogwarts-required plain black work robes, and dress robes. Madam Malkin, a squat witch known to wear mauve robes, and her assistants will tailor the robes to fit right in her shop.

Moderators: Ayumi Ω Witherington, Yume [You-May] Hughes

The Magical Menagerie is a magical creature shop that, besides selling magical creatures, also offers advice on animal care and health. The shop is very cramped, noisy and smelly, due to every inch being covered with cages. Among the creatures in the Magical Menagerie are enormous purple toads, a gigantic tortoise with a jewel-encrusted shell, poisonous orange snails, a fat white rabbit that can turn into a silk top hat and back, cats of every colour, ravens, Puffskeins, and a cage of sleek black rats that play skipping games with their tails.

Moderators: Ayumi Ω Witherington, Yume [You-May] Hughes

Ollivanders is a magic wand shop described as narrow and shabby, with a sign that reads Ollivanders: Makers of Fine Wands since 382 BC in peeling gold letters over the door. The only display is a single wand lying on a purple cushion in the dusty window and inside there are countless narrow boxes piled neatly right up to the ceiling.

Moderators: Ayumi Ω Witherington, Yume [You-May] Hughes